Issue N°01 — The Acquisition
Freeda relaunches under two principals — Jada Pinkett Smith as Editor-in-Chief and Debra Antney as President of The Roster. One masthead, one room. Editorial and agency, finally answering to the same women.
In this issue
The Principals / N°01 — Leadership
Two women. One house.
Editor-in-Chief, Voices
“We are not building a magazine. We are building the room women have always been told to wait outside of.”
Producer. Author. Host of Red Table Talk. Leads the editorial house — Voices, Stories, The Oval.
— J.P.S.
President, The Roster
“I have spent thirty years getting women paid what they are worth. The Roster is that, at scale.”
Founder, Mizay Entertainment. Career-maker. Leads the agency house — talent, booking, brand partnerships.
— D.A.
On the return of ceramicists, sculptors, and slow making in the Italian South.
Words — Beatrice Solari
Why the next generation is putting the phone face-down and reclaiming the room.
Words — Elena Moretti
Inside the Milanese palazzi the algorithm cannot reach.
Words — Chiara Mendoza
Agency
Managed by Debra Antney, President
The signed talent of the house. Models, directors, writers, stylists, creators, hosts. Booked through Freeda, produced with Freeda, written about in Freeda.
Milan
Model
Lagos / London
Creator & Host
Rome
Actor
Dublin / Paris
Director
Paris
Stylist & Editor
Milan
Writer & Critic
Talent · Profile
Creator & Host — Lagos / London
Lagos-born, London-based. Host of the BBC Sounds series Mothertongue. Subject of the Saoirse Byrne short Nostos, premiered at the Venice Biennale, 2025. Represented by Freeda for editorial, campaign, and on-camera work outside fragrance.
Represented by The Roster, under Debra Antney
The Oval — Film
Directed by Saoirse Byrne · 14:02 min · 2025
A short on memory and the Italian domestic interior. The first in a recurring film vertical, made with directors from the Freeda roster.
Watch the filmMasthead
The editorial bench, led by Jada Pinkett Smith. Distinct from the Roster — the talent we represent under Debra Antney. Both desks, both women, one room.
Studio Freeda · Overseen by the Principals
The brand partnerships desk. Casting, production, post, and an editorial halo — placed in Freeda, on The Oval, and across the channels of the talent themselves.
For Talent
We open the book twice a year. Send a portfolio, a reel, or three things you've made you're proud of. No template.
apply@freeda.comFor Brands
Single bookings, campaigns, films, takeovers, editorial partnerships. One contact, one contract, one room.
booking@freeda.comThesis · For Investors
Pull-spread / ClosingN°01
€2.1B
European creator-economy spend, 2026 — addressable by an editorial-led agency house.
N°02
120
Women on the Roster by Issue N°4. Models, directors, writers, hosts, founders.
N°03
4 / yr
Issues per year. One quarterly print object. Weekly digital. Daily on channel.